Skills
Lean, User Journey, Visual design, Wireframes
Tools
Figma, Miro, Whimsical, Photoshop, Illustrator
Year
2020
Thrive with Konica Minolta
Firstly, the business which involves this project consist in a distributor from Konica Minolta which sells not only high production printing machines but also another wide range of IT products related with colour management.
Overview
The principal objectives of this project are to describe the current state of a database and identify new ways of creating leads as an alternative from the previous ones, and test the impact each feedback has on this industry this strategy.
Lean Methodology
It consists in getting feedback from customers faster than creating a thorough product through long periods of time avoiding overspends. Therefore, it is more important to create a MVP (minimum viable product) to test its benefits faster while analysing its results in order to improve the product in an iterative way.
Kick off - Research
Research Questions
First, it is important to know which actors are going to interact in future and which issues they could raise between each other. This task is divided in three actors: the company, the competence, and the costumer/user.
Developing
Assumptions & Hypotheses
I developed a list of assumptions to start developing my idea about the user’s needs, so I can set the functionalities for the future solution.
The objective of this graphic is to know which assumption/strategy is more risky and till which extent can some them affect to the project if it does not work well.
Protopersonas & protojourney
The protojourney is designed to briefly have insights from the user’s needs during his day. In the image below, the protopersona is provides a slight idea of a posible user.
User Stories
Through user stories we could see what would be the user’s needs in order to translate them into functionalities for our future MVP.
Designing MVP
We did not have to create an entire Style Guide as we have it already set up from the official one. However we decided to make one in order to have a handy one on our file in Figma.
High fidelity wireframes
This high fidelity wireframes can show how it changed over time because of the user needs.
Conclusions
After analysing all the data gathered we could see that our new strategy had successfully achieved its main goals. We attained many useful metrics which in the majority are positive.
01. New leads ✔️
02. Cleaning our database. 1255 non – qualified registres deleted 
03. Qualified visits and calls
